It's all about Privilege" - Undermining Abercrombie & Fitch

In 2012 I had a brief obsession with Abercrombie and Fitch. I remember it was 2012 because A&F released a video with shirtless models miming to Call Me Maybe by Carley Rae Jepsen. I was working in a video shop in Notting Hill, West London and customer serving a lot of preppy people dressed in A&F's luxury sports wear. As Abercrombie's twitter account said at the time, "It's all about privilege."